Ryan Gibson, Founder of Content Lift, helps B2B marketing teams run customer research interviews that don't suck.
Because most of them do.
We don't know what to ask.
Why don't know why.
We're overly anxious about how to conduct really good interviews that actually help us make informed business decisions.
The list goes on.
But there's a way to overcome all those struggles: just get started (and use the insights Ryan has accrued over 1,500+ interviews).
In this interview, he shared some really helpful advice on how to be more successful in the pursuit to use customer research to drive marketing decisions.
PLUS, he's shared a list of questions for us to use (he promises he will not spam you after you provide your email address).
Thanks for all the inspiration, Ryan!
Listen/watch however you like: